How to Write Better Headlines

What would you say if we told you that 8 out of 10 people are missing your marketing message? Despite all the time and money you put into campaigns, only two people are even getting it, let alone jumping on board. Would that news discourage you? Would you want to rethink plans? Well, here’s a…

Why You Should Respond to Blog Comments

Responding to blog comments does more than foster goodwill with readers—It changes your online community and provides you with multiple rewards. When blogger Alison Boyer started responding to comments, for example, she saw dramatic results on her site, such as increased pageviews, more emails from readers, returning commenters, increased email subscribers, and sponsored post inquiries. …

How to Boost Credibility with Pinterest

Trust is the cornerstone of every strong relationship—and that’s as true in business as it is in personal life. Are you communicating a trustworthy brand image to your audience? What about on social media? Do your online updates and postings build your credibility or harm it? What does your content say about you? To help…

7 Google+ Features to Try Now

How savvy are you with Google+? Are you comfortable with the ins and outs, or do its possibilities seem mysterious? To help you make the most of this social network, here’s a look at seven of its features that you can try right now: 1. Set Up Your Circles: Circles is one of Google+’s basic…

5 Ways to Generate More Blog Comments

If you’re like most bloggers, you want more comments—but do you know how to get them? The fact is, most people who read blogs don’t comment on them. Only a small percentage regularly engage with content via commenting online. Should you resign yourself to this fact, or is there something you can do about it?…

A Beginner’s Guide to Site Meter

Tracking stats is an important part of blogging—When you know how your site is performing, you’re better equipped to know how to improve it and help it grow. But how do you track stats? What tools are available and how do you use them? One way is Site Meter. What Is Site Meter? Site Meter…

Will Self-Promotion Make Your Readers Hate You?

A look at what happens when you promote yourself online—and tips for doing it right  Nobody likes a blowhard—but when all you do on social media is talk, talk, talk, isn’t that exactly what you’re becoming? When you push your content on Facebook and Twitter, are you just being savvy or are you alienating fans?…

Google+ Hangouts and How to Use Them

Add Google+ Hangouts to the long list of online tools that are part of the ever-growing Google+ platform. Where Google+ Circles help you categorize your connections, Google+ Hangouts provides a way to host videoconferences, hold meetings, and more. Are you making use of this free resource? Should you be? Here’s what you need to know:…

4 Misunderstandings About Google+

Google+ is the social media network that just keeps growing—Backed by the power of search giant Google, it influences search rankings, Web traffic, authorship rankings, and more. Yet despite the power of Google+, most companies today don’t know how to use it. What’s more, they’re not sure it matters. Does this sound familiar to you?…

Why Bloggers Should Read Blogs

Are you a blogger who reads other blogs? You should be. Keeping up with blogs is more than a fun pastime—It yields a variety of powerful benefits for your own writing and work. From inspiration to education, the advantages of reading blogs are many and diverse. Let’s take a look at a few of those…