7 Twitter Tools Worth Using

If you use Twitter for business, you know the network is about more than interesting articles and funny quotes—it’s a powerful resource for your brand. Do you know how to use it most effectively? How can you make the most of your time? Who should you follow? Can you track mentions of your brand somehow?…

10 Steps to More Social Media Followers

  The power of social media comes from the people—all of the followers, fans, and colleagues with whom you interact. But when you’re new to a network, creating a community seems tough. Where do you find fans? How do you build an audience? What’s the secret? The good news is that gaining an audience on…

5 Tools for Tracking ROI on Social Media

If you’re like most businesses, you’ve heard you ought to be on social media—But do you understand why? What does social media activity truly offer? How do you know if it’s working for you? If you’ve wished for a better way to measure social activity and return on investment (ROI), take heart: Here are five…

How Engagement Beats Promotion as a Social Media Strategy

Social media is a great way to reach people in meaningful ways, but there are a few important rules to engagement that if broken can leave your customers, prospects and potential business referrers quite flat. For example, suppose you’ve got a service to sell and recognize that some of your prime customers can be found…

How to Use Social Media, Faster

If social media is all about engagement, the biggest obstacle is engaging efficiently—How do you form connections quickly? Find followers fast? Make sure you’re not wasting time online? For many brands, these questions don’t have clear answers. Can you relate? The good news is that social media doesn’t have to be a puzzle, and by…

If Blogs Were Baseball Terms

With Spring upon us, baseball season is right around the corner—and all the talk about pitching applies to more than ballgames. What kind of stuff are you throwing at your readers with your blog posts, for example? Is your blog a hit, or are you striking out? Here’s a look at different baseball terms and…

How to Avoid Being Deleted from Twit Cleaner

For someone looking to clean out his or her Twitter feed, a tool like Twit Cleaner is a miracle: In a few short minutes, it identifies all the users likely to be spam, making it possible to weed out those profiles quickly and easily. The only problem is that Twit Cleaner could be wrong—in fact,…

10 Ways to Increase Pinterest Followers

Expanding your Pinterest network isn’t rocket science—like any social network, growing followers is all about sharing information appropriately and consistently. But do you know what that means? What is appropriate Pinterest use? What strategies should you keep in mind? To help break down Pinterest activity into manageable steps, here’s a list of 10 habits to…

What to Look for in a Social Media Manager

Just like your receptionist serves as the face of your office, your social media manager is the face of your company online. That’s why choosing the person or company to run your social media campaign is no small decision—that choice has a big impact on how your company is seen and what results you can…

Why You Should Do a Blog Series

Friday link lists. A month of DIY tutorials. 10 back-to-back posts filled with your favorite winter recipes. A blog series may take many different forms, but essentially it’s built around the same idea: a succession of posts that relate to a specific theme or topic. Have you tried a blog series on your site? Here…