The Rules of Reciprocation in Social Media

When it comes to social media, what are the rules? Should you follow everyone who follows you? Does every blog comment deserve a response? How should you navigate the confusing waters of online etiquette, which are still new and continually evolving? The truth is, engaging on Twitter or Facebook or Pinterest is less about obeying…

How to Increase Email Newsletter Engagement

According to many marketers, newsletters are the way of the future—an important opportunity, through simple opt-ins, to move your customers from casual to connected, plugged in to your regular updates. The DMA estimates email is bringing in $40.56 for every dollar spent—quite a significant ROI, especially since it’s higher than catalogs, Internet display ads, and…

What Should Go in Your Sidebar?

Besides your header and your main content, the sidebar is the part of your blog that readers notice most. Do you know how to use it strategically? How should you decide what to place where, and does it even matter? What tips should you keep in mind? To help answer those questions, here’s a closer…

The Pros and Cons of Using Flickr to Host Blog Images

You won’t be blogging long before you realize that posting tons of images takes up a lot of bandwidth—and taking up a lot of bandwidth means slowing down your site. What can you do? Should you use an alternate server—say Flickr, for example, to host your pictures? Why or why not? What would the drawbacks…

7 Pinterest Don’ts

Just like at a dinner party you wouldn’t prop your feet up on someone else’s table, so too on Pinterest, there are basic rules of etiquette to follow. Knowing what’s appropriate is key to showing others that you’re in the know. Here are seven definite don’ts to help you adhere to the social network’s etiquette…

10 Tips for Reducing Your Bounce Rate

Sure, you’re getting great Web traffic. The only problem? Your visitors won’t stay. If you’re like a lot of website owners, a quick look at your site analytics shows a high bounce rate—a high percentage of visitors clicking away before they ever look at another page on your site. When you have a high bounce…

5 Big Twitter FAQs

Back in the early days, when Twitter was still new, most of us were filled with questions: What is this new network? Why should we use it? Whom do we follow? What does it mean to follow? What are @replies? What are direct messages? And, mostly, what’s the point? Today, as we’ve moved past initial…

Should You Do a Podcast?

From food bloggers to personal finance writers, more and more savvy social media users are getting on board with the idea of podcasting. Similar to yesterday’s radio shows, today’s podcasts are episodic programs that may revolve around any number of topics, from business tips to interviews to behind-the-scenes television. Podcasters start broadcasting to build their…

Copywriting Tip: Use the Inverted Pyramid

Whether you’re a new copywriter or an old pro, you’ve probably found yourself stumped once or twice, wondering how to get started on what you want to say. When that happens to you, here’s a foolproof formula to follow: Start with what’s most important and work your way down. By writing in this inverted pyramid…

Give to Get or Get to Give?

Spend any amount of time on social media, and you’ll see examples of the “giving to get” mentality. There’s the guy who follows 2,000 users on Twitter just to get some of them to follow him back, the blogger who comments on dozens of other sites only to draw other commenters back to her site,…