Facebook vs. Twitter vs. Blogs

In this big social media world, keeping up with all the different networks can sometimes seem impossible. And if you’re active on Facebook, Twitter, and blogs, how do you know what to post on each? Should you share the same updates on all of them? Which information goes where? What do you need to know…

Be Your Toughest Critic

Nowadays, everybody’s blogging. At the end of last year, there were already 181 million blogs around the world, up from 36 million five years earlier, according to NielsenWire. With so many bloggers out there, and more beginning every day, your blog needs to be something special to stand out. That’s why it’s so important for…

The Keys to Quality Blog Comments

Every blogger wants readers—that’s why blog commenting is such a powerful tool. When you let other bloggers know that you’re reading their sites, you take big steps towards building community and expanding your influence. Do you know how to do it well? Bottom line: good commenting is all about learning to listen. Bloggers want to…

Verbs: A Copywriter’s Best Friend

If you’re like most business professionals, when you think about spicing up your ad  copy, you think about adding adjectives—but if so, you’re thinking wrong. Adjectives may add description, but it’s the verbs that move sentences forward. That’s why nothing spices up bland corporate copy like well-chosen action verbs. Pepper your writing with powerful words…

What Twitter Has to Offer Small Businesses

Everybody says to get on Twitter—but do you know why? The truth is, Twitter is more than a fun place for socializing; it’s a powerful tool for business. Here’s a look at some of the business benefits of this online hangout! Using Twitter Can Help Your Business to: Connect with Customers: Over 25% of Twitter…

5 Keys to a Killer Press Release

A good press release is a powerful thing—a way to gain media attention and promote what you sell. The only problem is knowing how to write one. Since reporters and news outlets are constantly flooded with story ideas, your press release has to be something special to get noticed. How can you write one that…

Welcome!

We are so pleased that you have found our newly launched blog and can’t wait to share our philosophy, knowledge and inspiration with you. We want to make the Online Media Signals blog a place for facilitating discussion, engaging in healthy topical debates, finding inspiration and staying connected with the world of online media. Feel…