No matter why you’re blogging—for fun, for work, for marketing, for writing practice—there’s no denying the fact that blogging takes time. From finding topics to sitting down to write them, sharing regular posts is demanding, time-consuming work. So what can you do when you’re pressed for time? Are there ways to churn out new content more efficiently?
Solicit Guest Posts
Guest posts aren’t just good for you—They’re good for other bloggers too. When someone else posts on your site, it gives him or her new exposure even as it gives you fresh content. So how do you get new guest posts?
- Extend Invitations: Reach out to bloggers you have relationships with already, and see if they are interested in posting on your site. Or run a new series and include a general invitation at the top of each series post, asking for new contributions.
- Make It Easy for Them to Ask You: Include a page on your blog with guest blogger guidelines and submission info. Highlight this, and make it easy for other writers to submit content to you.
- Offer a Swap: Ask a blogger if he or she would like to swap content with you.
Do a Series
Establishing a series of content is a little like creating a blueprint—You lay out a series of topics that you will write about, and then writing the posts is like filling in the blanks. You might do a series of “how-to” posts, a series focused on a certain topic relevant to your industry, or something else.
Interviews are time savers because, like guest posts, someone else creates most of the content for you. Reach out to figures you admire and would like to feature, and ask them for the chance to pick their brains. Send a list of relevant questions, and post them, with answers, as a profile piece. Another idea is to video-chat for a more traditional type of interview.
Share a Roundup of Links
Gather relevant links to post in a roundup of interesting resources. Some bloggers do this weekly in “Friday favorites” or “weekly finds.” After each link, include a short synopsis of why it’s relevant and interesting, pointing your readers towards the content. Not only does this give you fresh content, but it also catches the eyes of those you link to.
Post Product Reviews
Whether you highlight a new company product or review a book you just read, posting product reviews is fairly simple, yet also valuable to your audience. Some bloggers post roundups of gift ideas around major holidays or specific seasons.
When it comes to blogging, the name of the game is to work smarter, not harder. Use the above strategies to boost your blogging efficiency and save yourself time!