Five Steps to Optimize Your Pinterest Page

You know you ought to be on Pinterest—if not for your own inspiration needs, then for your business marketing—but do you know how? When you pin and build boards, do you know if you’re using Pinterest to its fullest potential? What are the secrets? How can you make your Pinterest page as powerful as possible?

To help answer those questions, here’s a step-by-step guide:

Step One: Fill Out Your Bio

The small bio section beneath your username on Pinterest is more important than you might think. Don’t leave it blank! Your bio is often the first introduction new visitors have to your Pinterest account. What’s more, it provides the main information that helps people decide whether or not to engage with you. Add a personal profile image, write a strong bio, add your location, and link to social media accounts.

Checklist for a strong “about” section:

  • Did I fill it out completely?
  • Does it communicate the value I offer?
  • Is it short and to the point?
  • Does it include top SEO keywords?
  • Have I included a professional profile image?
  • Have I identified my geographic location?

Step Two: Verify Your Account

Pinterest offers a verification feature for businesses to add credibility to accounts. With verification, your website URL receives a bold red checkmark next to it, forming a clickable link. This demonstrates to visitors that Pinterest has authenticated that you own your URL. To pursue verification, follow the instructions at http://business.pinterest.com/verify/.

Step Three: Be Active

Like every social network, Pinterest is about being social. You can’t build bridges by pinning only your own stuff. You must take the time to reach out to other users—follow, repin, like, comment, and so on. In fact, the more generous you are on social media, the better—This is the way to build relationships and community.

Step Four: Create Themed Boards

Use your boards as a tool to put together an image of your brand. Look at the issues and interests that surround your industry, and build a few dozen boards focusing on particular aspects. Give each board an interesting, attention-grabbing title, and add keywords in the description to make it more searchable. Then, fill these boards with relevant pins to make your boards both informative and enticing.

Step Five: Lay Out Your Boards Strategically

It’s not just the content of your boards that matters—It’s also the order. As you might expect, the top two rows of pins are where visitors focus most of their energy. Knowing this, pin the content you most want them to notice at the top. Use your top two rows to pin a board of your own content, boards of highly relevant content, and boards of particularly useful, trending topics.

Shanna Mallon is a writer for Online Media Signals, a PR firm specializing in relationship building, content creation, and content marketing. 

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